A.K.A. Pomegranate / POM8

Powell Digital (also known as Pomegranate) is a pioneering digital agency founded in 2009, recognized for its early and influential role in shaping modern interactive advertising. From its inception, the agency distinguished itself through a rare combination of technological rigor, creative ambition, and an unwavering commitment to user experience.

Powell Digital made industry history as the first-ever official agency partner to Google and YouTube. Within that flagship relationship, the firm helped conceive and deliver some of the most ambitious and impactful interactive advertising campaigns of their era—work that set new standards for scale, engagement, and technical execution. These efforts positioned Powell Digital at the forefront of digital innovation during a formative period for online media and brand storytelling.

The agency has partnered with an extensive roster of globally recognized brands, including American Express, Disney, Pepsi, The Wall Street Journal, and numerous Fortune 1000 companies. Across these engagements, Powell Digital has earned a reputation for translating complex brand objectives into elegant, intuitive digital experiences—placing the end user at the center of every strategic and technical decision.

Founded by Grant Powell, a proven leader in digital innovation with more than two decades of industry experience, Powell Digital reflects a philosophy shaped by both foresight and discipline. Under his leadership, the agency has consistently prioritized excellence in engineering, thoughtful design, and measurable impact. The result is work that not only performs at scale, but endures—digital experiences defined by clarity, purpose, and exceptional usability.